Growth marketing helps you find new customers, enter new markets, improve your current marketing, and launch new products or services. It is an ongoing plan that evolves over time, helping your business grow in a sustainable and profitable way.
Growth Marketing
Growth so impressive, competing in the olympics might be on the table
Think of growth marketing strategy as refining the secret formula behind success and growth. It’s an iterative plan where we measure, refine, and adjust tactics to help businesses expand, profit, and achieve their long-term goals.
Essentially, we crack the code to customer loyalty.
Why
Why GROWTH Strategy?
A key part of growth marketing is to use tactics that don’t sit unchecked for a long time. We meet with you each month to analyze performance, adjust, pivot, or double down based on what we’ve learned and the unique cycle for your business.
You can’t achieve results in growth marketing when everyone is a lone wolf. If you want a collaborate process where you and your team are included, it’s a core component of how this works. We need to focus our strengths on one goal.
A well-defined strategy relies on benchmarks and key performance indicators (KPIs) to track your growth journey and make necessary adjustments along the way. By measuring analytic data, we determine what’s going well and what needs to change.
In growth marketing, we don’t just utilize each specialist’s strengths, we also want to maximize the unique opportunities in each channel. Building a plan that blends email, social media, direct mail, and more helps us tailor the best strategy for you over time.
What
What is GROWTH strategy?
At 36, we don’t just want to build you a strong foundation; we want to be here for the wins and the losses after the big launch. The work we do in growth strategy helps you build your business as we evolve with you every step of the way.
Brand Activation
One of the hardest things your business has to do is launch. As a fledgling brand with no recognition, every move counts (especially on a tight budget). We work with you to create an achievable plan for movement with momentum.
Data Analysis
Reporting on the analytics of marketing is pretty standard. But digging into data and translating insights is what sets caring agencies apart from the rest. We want to learn, and help you understand what the data means.
TECH STACK INNOVATION
Our team is multi-talented and generous with their knowledge. Providing tech stack and process suggestions are one of the ways we’re constantly looking for opportunities to help you improve. Any way to help is a win for us.
marketing CALENDARs
A standard tool we use for all of our clients is an annual calendar of all the tactics, events, and milestones we have planned. This keeps us on track, keeps everything visible to the whole team, and ensures delivery on time.
paid ad management
From traditional to digital, we build a plan that fits your budget, utilizes industry innovations, and gets your brand in front of the exact people that you’re looking to attract.
Campaign Concepts
Working collaboratively with our creative and brand teams, we produce charismatic, captivating, and memorable campaigns that boost the power of our strategic work.
Plus way more services like...
A/B Testing
Blog Writing
Content Marketing
Cross-channel
Email Marketing
Monthly Reporting
Personalization
SEO
Social Media
How
How 36 does GROWTH strategy
Whether you’re an established business looking for a new ongoing relationship or a new brand that’s looking to plan a launch, we want to dig in and work together to build a winning plan for you.
We meet with you to understand your business, challenges, and goals. Once we’ve performed an initial needs assessment, we work to put together a scope that provides meaningful value within your budget.
"Next, we audit your data aggregation and tools setup (if you have them in place). If there are opportunities to improve or achieve immediate wins with low-hanging fruit, we grab them. Otherwise, we're ready to go when actionable data comes through.Once we totally get you and your market, we can begin to formulate a solution to whatever obstacle you face.
Once we’ve established what we’ll be using for our KPIs, we begin setting up a calendar of events and important dates. The end result is a tactical calendar with your overall content marketing strategy mapped out.
This stage is highly collaborative and usually involves our content team working very closely with UX, in particular. After all, the organization of your site is all about ensuring user interaction aligns with content. We get wild, try a bunch of things, and ensure we aren't limiting our ideas.
Once we understand your business, we will outline a budget for ad spend. This is our recommendation for the investment you should make in advertising to promote your business through digital and/or traditional channels.
Next, we execute on our strategy. Depending on what we’ve scoped, that can mean campaign concepts, social media assets, optimizing your other digital channels, SEO optimization, blog writing, and more.
Continuous monitoring and analysis of data are essential attributes needed for a true growth strategy. As we proceed, we’ll adjust our tactics based on analytics and customer feedback, making suggestions for scope adjustments when needed.
A successful growth marketing strategy leverages ongoing collaboration. While our agency serves as a partner, we want you to feel like we're part of your team. The better our connection is with one another, the better our results will be.
Embrace the beauty of iterative growth: mistakes are the stepping stones to progress, and progress is the map to success.
Trent Sanders Managing Partner @ 36
Need some help With Growth?
Learn more about how we can help from straight from our managing partner, Trent.
Huh?
Frequently asked questions
Advertising plays a key role in growth marketing strategies. It's one of the main ways that most clients reach new audiences, build brand awareness, and ultimately drive user acquisition. So, it is usually pretty important, but there are always instances where a certain market is an exception.
Just remember that advertising is only one piece of the growth marketing puzzle. It works best when combined with other tactics like organic search optimization, social media engagement, and high-quality content.
Unfortunately, there's no one-size-fits-all answer to how much you should pay for advertising. It all depends on your industry, the stage of your growth, your marketing goals, and the channels we're using. When we're first getting started, budgets usually begin with a more conservative number and then grow. However, it's also important to ensure that you're investing enough to get meaningful value of our work.
The numbers don't lie! But to understand what's working and what's not, you need to track the right metrics. Depending on what you’ve established as your key performance indicators (KPIs), we may be looking at website traffic, user acquisition, conversion rates, customer acquisition cost, customer lifetime value, or engagement.
Also, our Brand / Strategy Director will be eager to point out that you can’t forget about quantitative and qualitative feedback! Customer surveys and reviews can offer valuable insights into brand perception, customer satisfaction, and user experience. This feedback helps us refine your growth strategy to better meet your target audience's needs.
Targeting is an ongoing process. As we gather data and learn more about your audience, we’ll refine our approach to serve you better. Many clients already know exactly who their ideal customer is, which allows us to use advanced targeting options on the various platforms we use to engage them based on their demographics, interests, behaviors, and even their purchasing history.
If you don’t yet know who your target audience is, we can do our best with the tools at hand. However, a better solution is to step back and consider performing initial brand research. 33% of startups actually fail because they haven’t conducted the proper research. By conducting surveys, market research, and competitor analyses, we can identify patterns that will help you refine your brand strategy.
First, it's unusual to address this question in an FAQ section on an agency site, but it's an important topic.
If you're building an in-house marketing team, it's crucial to hire an expert-level leader who can recruit the necessary support to drive departmental success. Without this, you risk having a team that needs extensive nurturing from someone in their area of expertise to improve. If you're not an expert in their field, providing the needed direction for their work to excel won’t be possible.
Key takeaway: Unless you're prepared to invest significantly in top salaries, your investment might not yield the results you imagine. However, a hybrid approach could be a solution. Partnering with an agency that complements your in-house team can enhance the areas where you're currently lacking.
When choosing an agency partner, ensure they're a good cultural fit, capable of supporting your goals, and value your business as much as their other clients. This can be challenging, but the right partnership will provide immediate access to seasoned expertise. You’ll have a dream team fully installed from day one, and access to a company of specialists that already excel in the services you need.
Growth marketing strategies can definitely hit snags. The most common pitfalls are ignoring your audience, focusing on vanity metrics, moving too fast (or slow), underestimating the importance of written content, and having a team that isn’t working together.
Oh, and (obviously) ignoring the data. The data is the defining component here. Growth marketing is a marathon, not a sprint. If you aren’t focused on a data-driven approach, then you’re not going to enjoy the benefits that a growth marketing strategy agency can provide.
Nope! We love collaborating with other agencies and we see this situation as a win-win. We get a new client and meet a potential new partner for more work later on down the line.
Before it was acceptable to work with other agencies in New England, 36 was already forming friendships, vetting partners, and building a network of reliable geniuses that we can rely on to support us in the areas that we don’t hold expertise on in-house. We owe a lot of our success to teamwork and we’re happy to make new friends.