We make CPG better
Judge a book by its cover
Establishing process to elevate the container
What started as a project to help Cedar’s Foods formalize their social media process quickly developed into a long-term partnership, opening the door for a brand refresh that included a re-imaging of their look and feel. Using bright colors and modern design trends, packaging became cohesive and intentional across lines, product photography and videography took a front seat, and the brand became more distinct and ownable from competitors. What was once dated became as exciting and fresh as their flavors, positioning hommus and other Mediterranean staples as standouts in the grocery aisle.
Strategy as the secret ingredient
As a leader in herbs, spices, marinades, and more, Badia held a strong stake in kitchens across the country, but without a clear narrative as to “why”. We signed on to uncover their secret recipe, and dove deeply into their story to find out what made them successful for more than 50 years. By studying the desires of the average at-home-cook through in-depth quantitative research, we helped them realign their focus, and gave them the blueprint to expand further.
Building a brand around movement
When we first linked up with Gatedrop, they needed everything: A logo, packaging, website, and a brand that matched the frenetic energy of a gummy snack that pushed the accelerator. Now reaching convenience stores, gas stations and retail across the country, Gatedrop has grown from a smart product into a recognizable pouch perfect for any race day or energy spike.
