For a small business, there’s nothing like hearing your favorite agency partner whisper the magic words: “no risk, big impact.” And that’s just what we delivered to the West Acton-based curator and purveyor of high quality British-made products, The Bee’s Knees.
After an introduction by our marketing partners at Golden Thread Agency, we set to work optimizing their digital storefront and improving conversion rates, looking at everything from their Search performance to individual product page layouts to help them grow revenue.
To make sure our busy bees and their busy knees were getting the most out of their site, we once again worked with our close partner Nimstrata to lay the groundwork for another implementation of Google Cloud’s Vertex AI Search for Retail with Shopify. When it comes to AI-powered search, Nimstrata’s expertise and implementation chops were invaluable in boosting efficiencies at key points in the site’s user journey, such as delivering more relevant search and product recommendations to users.
This implementation, in tandem with Shoplift, the first A/B testing platform purpose-built for Shopify stores, meant we could test quickly and see results in a matter of days, without disrupting the site’s overall usability and functionality. And because the folks at Nimstrata are so confident in their ability to improve results, they set up everything and ran the tests at no cost to The Bee’s Knees, instead letting the test results make the case for the value of their work.
And what results they were – testing both Search and Collection pages with Vertex AI Search, Shoplift recorded conversion rates shooting up by 20.58%. Moving on to their product pages, we saw a 22.47% increase in conversion rates in just 9 days by adjusting layouts to include an “Others You May Like” model. How’s that for a big impact?
The data speaks for itself; using data to empower research and inform design decisions is good for CRO, and good for ecommerce businesses. Add a small dash of AI, and the results can be much better. If that sounds like your cup of tea, we’d be happy to take a look at how your site is running, and how Conversion Rate Optimization may be able to help it run even better.