Davis Malm: Branding Boston’s Leading Attorneys

Brian Grossman
By Brian Grossman
Brand / Strategy Director

Boston’s leading attorneys, Davis Malm, offers various legal services to startups, Fortune 500 companies and everything in between. Although they are a mid-sized firm, they’re known for having large-firm expertise. They have the skill and expertise to serve their clients in any capacity, and (more importantly) they’re able to do it in a way that is approachable, respectful, and not intimidating.

“We want to get to know you. Whether it’s just you or your business, whether you’re in Boston or Bangkok, a start-up or a Fortune 500, you have unique needs that we want to understand. As one of New England’s most experienced law firms, we’ve learned what works: agility, consistency and responsiveness. Working with us is different. The attorney who takes your case maintains your case. No handoffs. We’re a lean, tight-knit team with a healthy mix of fresh talent and seasoned pros. Let us help you succeed.”

– Davis Malm Attorneys

Davis Malm came to 36creative in need of a Brand Refresh and new Website Design to make sure that they were representing themselves as a current, capable firm and staying fresh in the industry. To kick things off, we delivered a full Brand Positioning exercise, including a Persona Development, to lay out solid groundwork. This included a good deal of market research and an in-depth competitor research and analysis.

In order to create a powerful digital user experience for a law firm (which can have a really high page count), we knew we needed to do a lot of work to understand how other law firms organized web pages and what would be the best approach. Our research was important in creating their overall Brand; making sure it was industry appropriate, communicated their brand attributes, and created a strong amount of differentiation.

In addition to their Brand Positioning, we created a new Logo, a Visual Style Guide, templates for a variety of Internal Documents, Print Collateral, and a complete Website Redesign.

Check out the new Davis Malm website and learn more about their approach.

Thirsty for More?

Hey you!

Did you say SHOPIFY?! We can help with that.