Oh, Great, Your Buddy’s Cousin Built You a Website, but Your Business Growth Sucks? Here’s Why

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By 36creative

So, your buddy’s cousin built you a website for your business. That may sound great at first, but let’s face it – your business growth might suck. Why is that? Well, here’s the harsh truth: needing more professional expertise in website development can be a significant setback. Regarding power and success in business, settling for amateur work just won’t cut it. Your website must reflect your brand value and provide an exceptional user experience. It should have all the necessary functionality and features to attract and engage your target audience. Plus, the knowledge of search engine optimization when building a website is crucial to ensure your website ranks high on search results. Don’t settle for mediocrity. It’s time to invest in a website that actually helps your business thrive.

Lack of Professional Expertise

If your business growth sucks, it may be because your website builder might have lacked the professional expertise needed to ensure your success. It’s time to face the grim reality that there may be better strategies than relying on your buddy’s cousin to build your website or handle essential aspects of your business. 

While it may seem like a cost-saving measure to keep everything in-house, it often leads to subpar results and wasted resources. Outsourcing specific tasks to professionals specializing in those areas can provide you with the expertise and efficiency you need to drive growth. Remember, power lies in making the right choices for your business’s success—no offense to your cousin. I’m sure they are a wonderful person.

Poor User Experience

Having a site with a poor User Experience (UX) is one of the main reasons you don’t want someone who isn’t a specialist building your website. A lack of focus on getting your user from point A to point B results in a site that doesn’t even do the job it was built for. When it comes to your website, every tiny aspect matters, and overlooking the finer points can lead to a frustrating experience for your users. Here are four common issues that contribute to a poor user experience:

  1. Slow loading: If your website takes less time, users will quickly lose patience and move on. Make sure to optimize your site’s performance to ensure fast loading times.
  2. Cluttered design: A website with a cluttered design overwhelms users and makes it difficult for them to find what they’re looking for. Your website should be clear enough to look like Grandma’s living room during a yard sale, where every pixel is like a precious knick-knack refusing to be archived!
  3. Confusing navigation: Users need help navigating through your website to avoid becoming frustrated and leaving. Ensure your navigation is intuitive and user-friendly.
  4. Lack of mobile optimization: With the increasing use of mobile devices, it’s crucial to have a website optimized for mobile viewing. You must do so to avoid a poor user experience and lost opportunities for your business.

Limited Functionality and Features

To ensure your website is effective in driving business growth, it is essential to address the issue of limited functionality and features. Design limitations and performance issues can significantly hinder your website’s attracting and retaining customers. A website with limited functionality may need more essential features, such as a responsive design, intuitive navigation, or a seamless checkout process. This can lead to a frustrating user experience, causing potential customers to abandon your site and seek out your competitors. Furthermore, performance issues like slow loading times or frequent crashes can damage your credibility and discourage visitors from returning. Investing in a website with robust functionality and features is crucial to provide a seamless user experience and maximize your business growth potential.

Ineffective Search Engine Optimization

Neglecting effective search engine optimization can severely impact your website’s ability to attract organic traffic. To ensure your website is optimized for search engines and driving relevant traffic, it’s vital to avoid ineffective keyword targeting and outdated SEO strategies. 

Here’s why:

  1. Ineffective keyword targeting: Choosing the wrong keywords or targeting overly competitive ones can result in your website getting lost in the vast sea of search results. Conduct thorough keyword research to identify relevant and low-competition keywords that attract your target audience.
  2. Outdated SEO strategies: Search engine algorithms are constantly evolving, and what may have worked in the past may no longer be effective. Sticking to obsolete strategies like keyword stuffing or excessive link building can harm your website’s rankings and credibility.
  3. Poor website visibility: Without proper optimization, your website may not rank well in search engine results pages (SERPs), making it difficult for potential customers to find you. Effective SEO techniques can improve your website’s visibility and increase organic traffic.
  4. Missed growth opportunities: Ineffective SEO can prevent your website from reaching its full potential. You may miss out on valuable opportunities to drive organic traffic, generate leads, and ultimately grow your business by neglecting proper optimization.

Inadequate Maintenance and Support

Lack of proper maintenance and support can significantly hinder your website’s performance and impede your business growth. Outdated technology and security vulnerabilities are two critical issues that arise from inadequate maintenance and support. When your website is built using outdated technology, it becomes vulnerable to security threats and needs more features to compete in the digital landscape. These vulnerabilities need proper support to be addressed, putting your business and customers at risk. Moreover, outdated technology limits your website’s ability to adapt and evolve with the changing needs of your customers. By investing in regular maintenance and support, you can ensure that your website remains secure, up-to-date, and capable of supporting your business growth. Remember to pay attention to maintenance and support to reach your full potential.


So, if you’re stuck with a website built by a non-professional and your business growth is suffering, it’s time to take action. Investing in professional expertise will ensure your website is optimized for success. Enhancing the user experience and adding necessary functionality and features will keep visitors engaged. Implementing effective search engine optimization techniques will drive more traffic to your site. And remember regular maintenance and support to keep your website running smoothly. Refrain from settling for mediocrity when you can achieve greatness for your business.

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